In short, YES! Having a brand style guide is highly beneficial for businesses of all sizes. A brand style guide is a comprehensive document that outlines the guidelines and standards for your brand’s visual identity, including your logo, color palette, typography, imagery, and overall design elements. It serves as a reference for maintaining consistency and […]
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You’ve just received your final set of logos from your designer. The logos are awesome…except for the fact that you have no clue which logo goes where! In this article, we unpack 7 kinds of logos as a starting point, where and how they can be used. Wordmark Logo A wordmark logo, also known as
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Wondering why you’re website’s landing page isn’t quite as popular as you hoped it would be? Consider these worthy reasons. Weak or unclear call-to-action (CTA) Your CTA should be prominent, compelling, and clearly communicate the desired action you want visitors to take. Make sure it stands out on the page and conveys a sense of
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