7 types of logos and how to use them

You’ve just received your final set of logos from your designer. The logos are awesome…except for the fact that you have no clue which logo goes where! In this article, we unpack 7 kinds of logos as a starting point, where and how they can be used.

Wordmark Logo

A wordmark logo, also known as a logotype, consists of the company or brand name stylized in a unique and distinctive manner. The focus is on typography, often creating a custom font or modifying existing fonts to create a memorable logo.

Lettermark or Monogram

This type of logo consists of the company’s initials or a combination of letters that represent the brand. It is particularly useful for companies with long names, as it simplifies the brand identity.

Symbol or Icon Logo

Symbol or icon logos use a visual symbol or abstract graphic to represent the brand or company. These logos rely on simplicity, using a unique and memorable image to establish recognition. Examples include the Apple logo, Nike’s Swoosh, and Twitter’s bird symbol.

Combination Logo

A combination logo combines both text and a symbol/icon to represent the brand. It can be a wordmark or lettermark logo accompanied by a complementary symbol, or a symbol/icon logo accompanied by the brand name. These logos offer flexibility in terms of how they can be used across different mediums.

Emblem Logo

Emblem logos typically have a traditional, classic appearance. They consist of a symbol or icon enclosed within a shape or badge, with the brand name integrated into the design. These logos are commonly associated with organizations, schools, and government entities.

Abstract Logo

Abstract logos use geometric shapes, lines, and forms to create a unique visual representation of the brand. They don’t depict recognizable objects but instead focus on conveying a mood, feeling, or concept associated with the brand.


Responsive logos are designed to be adaptable and optimized for various platforms and devices. They may have different variations or simplifications that are used based on size or context, ensuring visual consistency. Many brands have adopted responsive versions of their logos for digital and mobile applications.

Keep in mind that many logos can combine elements from different types. The choice of logo type depends on the brand’s identity, target audience, and overall design strategy. If you’re in a bit of a pickle and don’t know where to start when it comes to logo design, we’d be happy to create your dream logo.

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