May 2023

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Does my business need a brand style guide?

In short, YES! Having a brand style guide is highly beneficial for businesses of all sizes. A brand style guide is a comprehensive document that outlines the guidelines and standards for your brand’s visual identity, including your logo, color palette, typography, imagery, and overall design elements. It serves as a reference for maintaining consistency and […]

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Why your landing page isn’t converting

Wondering why you’re website’s landing page isn’t quite as popular as you hoped it would be? Consider these worthy reasons. Weak or unclear call-to-action (CTA) Your CTA should be prominent, compelling, and clearly communicate the desired action you want visitors to take. Make sure it stands out on the page and conveys a sense of

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